Hey! I'm Sam 👋
I'm a Lead Product Designer based in Manchester, designing products that balance user needs with business goals. I enjoy turning complex problems into simple, intuitive experiences, backed by research, data and thoughtful design.
Over the past six years I've helped shape the product direction at Wakelet, leading work across monetisation, collaboration, mobile, design systems and growth. My background in visual design means I care just as much about craft and usability as I do product strategy and measurable outcomes.
This portfolio is a selection of projects that show how I approach product thinking, collaboration and execution, from identifying opportunities through research to shipping solutions that deliver real impact.
Over the past six years I've helped shape the product direction at Wakelet, leading work across monetisation, collaboration, mobile, design systems and growth. My background in visual design means I care just as much about craft and usability as I do product strategy and measurable outcomes.
This portfolio is a selection of projects that show how I approach product thinking, collaboration and execution, from identifying opportunities through research to shipping solutions that deliver real impact.
Case Studies
Reframing Monetisation Through Usage-based Limits
Designing a usage-based starter plan that drove a 471% increase in
self-serve ARR (from $35k to $200k)
Designing Collaborative Workspaces at Scale
Designing a scalable workspace model that unlocked $586k in enterprise B2B revenue
Designing a Unified Cross-Platform Experience
Auditing, simplifying, and aligning mobile and web for consistency and speed